Though the business card might be simple, it does however aid in starting up a conversation due to its really unique way of creating personal connections with prospective clients in generating leads.
The question now is, how does one really optimize the little space available in that paper canvas to ensure that your calling card stands out from the competition?
In this write up, we will consider some tips you should employ in the printing of your business card if you do contract it to a local printing business outfit.
· Make Use of Bold Colours
There are some business card printing companies that use bold colours or go for vibrant accents. You could also decide to use different colours for every card.
- Include Social Media
Ensure to showcase most of your social pages like your Facebook page, YouTube channel, Pinterest, etc. Most business cards contain social channels that are active and relevant to their businesses.
- Add Images
Popular business card printing companies would suggest using images or graphics, in addition to the logo of your company or business. The graphics can include photos from your social media channels showing your products, the people behind your company, etc.
- Emboss it
Embossing your business card is another cool way of making it stand out from the crowd. It is quite a popular method of business card printing that can add some loads of classiness to the looks of your calling card. Even if your logo is simple, it could add a kind of sophistication to it.
Aside embossing your card, you might want to consider getting a glossy finish to add a smooth and tactile feel to your business cards.
What will you achieve with this?
It prompts the receiver to run his thumb across your card, sparking curiosity and making him want to keep it. Also, it imprints your brand and name in his / her subconscious.
Aside what we have just seen, there are other ways to really make your business card shine. Also, it is important that your business card arouse curiosity through words.
You should not however go overboard with this. Ensure that the words or phrases used are short and sweet.
Again, you could use some unique and special materials in printing your business cards instead of sticking to paper. This in itself will spark off curiosity and set you aside from the crowd. However, bear in mind that choosing this option is quite pricey when compared to the traditional materials used in business card printing. Note though that if you have got the cash, going this route is a sure good way to spend your extra money.
So which tips will you use to create a successful business card for your needs?