A custom letterhead must be professional and well designed. It is important to any company as it represents the image of a brand. A letterhead also gives the first impression to potential customers who might avail of your services.
Professional-looking letterheads show that the company is competent. First impressions last so it is necessary that a brand put a lot of effort in making a letterhead that will work. Don’t have a letterhead yet? You can work with an expert graphic designer and look for a reliable printing company like Printing Specialists to have the letterhead that you need—one that can make a lasting impression to customers.
If a letterhead is ready, the company must also decide to change other stationery and paper products often used for business transactions. The design of the letterhead, which contains the logo and important information about the company, must be used in other items like envelopes, memo pads, business cards, invoices, receipts, and purchase orders. Doing this will bring uniformity to the company’s documents for official and exclusive use.
Business stationery items should match because this will show professionalism of a corporate image. Branding will be reinforced and show what the business is all about. Once a letterhead is sent out to customers and potential clients, it gives an impression to the people. If the document looks professional, the company becomes more attractive.
Here are some tips on designing a letterhead that works:
- Make it readable
Style, color, and size of the font are important in a letterhead. Make sure you use fonts that are easy to read. The name of the company must stand out but not totally overshadow other information like the address or contact nos.
- Keep it simple
Don’t use very stylish fonts or big graphics. The logo size should be just right. Don’t use effects that call too much attention.
- Use graphics and color as needed
Not all letterheads must use graphics or colors. If you have a logo, use it to show your brand. Add the colors of your company on a small area of the letterhead only.
- Add only the important details
Just include the important information about your company: the logo, address, contact numbers, email address, and website. You can add your company’s slogan or motto if you like as well.
- Use the right software
You don’t need to use heavy graphic software. Adobe Illustrator could do the job. Others could make a professional looking letterhead using Microsoft Word. There is no need to use advanced software packages when making a letterhead.
- Use hierarchy in your design
Communicate important information only. Use hierarchy so include the most critical details like who is the writing the letter (company or individual), return address, contact numbers, fax number, or email address.
- Consider positioning and alignment
Decide on the shape and size of the letterhead. The standard size is A4. Make sure the shapes, text, indenting, and margins are all balanced. This balance will create a connected business letterhead design that is professional and remarkable.
Image: Mekki Photography