Virgin Paper or Recycled Paper?

For your printing needs, should you insist on using recycled paper or just plain standard virgin paper? Recycled paper is of course environmentally friendlier. But it is also more expensive than virgin or regular paper of the same grade, weight, size and other technical specifications. Environmentalists are promoting the use of recycled paper because it […]

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Paper Standards and Conventions in Printing, Part II

Papers, aside from size, are also defined by grade and grammage or basis weight. With respect to grade or type, paper is typically classified as coated or uncoated. Coated papers have a smooth clay coating applied over a base paper. The coating, often accounting for about half of the weight of the paper, may be […]

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Paper Standards and Conventions in Printing, Part I

Paper accounts for 30-50 percent of the total cost of a typical printing job order. Yet, there are no published single uniform standards in the paper industry. Take paper size for instance. There are two size standards in general use today – the more widespread international ISO standard and a North American standard. In North […]

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You Are More Than Just Your Logo Part Two

. Longevity. Moody and Regan, a printing company in Waltham, Massachusetts, wisely and impressively uses as its tag line, “Established 1898.” You can profitably incorporate that into your image Whenever you’ve been around much longer than competitors. Which brand “tastes good like a cigarette should”? What product are you not supposed to “leave home without […]

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You Are More Than Just Your Logo Part One

Don’t let this convenient term mislead you into believing that a company’s identity consists of merely the logo and look. No, every company has an identity or image in the minds of its customers comprised of at least nine other factors besides the graphic look. How your market perceives your company should be deliberate, coherent […]

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silver on grey

silver cut vinyl wall graphic

Take a look at these awesome cut vinyl graphics we have been creating. These are cut out of silver vinyl material. The graphic is so large that we have split it into many panels, and the installer has to put them back together as it’s installed. Installation by Diversified Wall Coverings.

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Four Reasons You Still Need Traditional Print

Printing. It’s a word that one might think on a decline when thinking about promoting your business. With the hustle and bustle of the “online” in today’s day and age, one might easily wonder where the traditional print fits in. But fear not! The value of print isn’t going anywhere, and it’s still a great […]

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